Air India starts discount fares scheme

Further, the airline said that the offer would be applicable for the travel period between July 1 and September 30.

The national carrier’s sales follows similar discount offers that were started by budget airlines such as AirAsia India, SpiceJet and IndiGo.

According to industry insiders, airlines offer special fares not just to stimulate demand, but also to increase load factors during the lean seasons.

The periods between January-March and July-September are considered to be lean travel seasons.

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