Las Vegas: India is a key growth market for Alexa`s global team at Amazon and witnessing the potential, the team is working on to introduce more regional language capabilities in the voice-based assistant that has stormed the living rooms in the country.
Though the smart speaker is a relatively young product in India, voice assistants like Alexa in smart devices are gaining immense popularity in the country.
According to the International Data Corporation (IDC), Amazon Echo led the Indian smart speakers market with 59 per cent share in 2018, followed by Google Home with 39 per cent unit share.
“Yes, we are working on infusing regional languages capabilities in Alexa for the Indian market but these are early days,a said Rohit Prasad, Vice President and Head Scientist for Alexa.
Right now, Alexa can understand some Hinglish commands but these are few and far between.