It has been anounced, Amitabh Bachchan and Priyanka Chopra are the new ambassadors of Incredible India campaign. With this announcement Aamir Khan would no longer be the face of the Incredible India ad campaign, a speculation that initially started after the intolerance debate that engulfed Khan.
While reports on Aaj Tak confirm that the two actors shall be the ambassadors, both of them are yet to make an official announcement.
Bachchan Senior had been touted to be the choice since the time the Aamir’s contract was not renewed but Priyanka Chopra name had not resounded as being chosen for the job too.
Chopra has already been part of many social campaigns but a tourism ad campaign would be a first for her. According to TOI, Chopra could be part of the ‘Atithi Devo Bhava’ campaign which is part of the larger ‘Incredible India’ campaign.