Jammu: The announcement of a Rs. 80,000-crore package which would help build a modern, progressive and prosperous Jammu and Kashmir comes in as a great news for everyone in the state. This also brings in the good news for the Pashmina stakeholders who genuinely have been looking for such a step from the center.
Babar is the founder of the Global Pashmina Goat Project and is now considered the most authentic voice on Pashmina in the world. His work as a pashmina activist from past over 6 years has got the Pashmina Industry of J&K into the board rooms of the policy makers of not only India but also may countries where Pashmina is being imported from India. His intelligent mix of interventions and communications which include a global PR campaign, advocacy work, art expositions, trade fairs, press conferences, legal battles and on ground connect in Ladakh, Kashmir and Jammu with communities has brought a new hope for the industry. He is not working on putting up a social enterprise that would integrate the communities to create a global pashmina brand that would ensure the welfare of the eco-system in Himalayas and also enhance his very successful program of preserving the Pashmina Goats in Himalayas.