Why no ‘country wide’ promotion for Mad’s ‘Dedh Ishqiya’?

DedhIshq3Madhuri Dixit’s security cover has apparently taken a toll on the country-wide promotions of her upcoming film Dedh Ishqiya. Promotions across the country stand cancelled as the makers cannot afford the star’s exorbitant security cover.

The source adds, `The film has a budget of around R16-17 crore so it makes no sense to spend R6-7 lakh on city promotions. Madhuri has a strong fan following and the security arrangements have to be very proper. The crowd gets out of control otherwise leading to unpleasant experiences.`

City tours had been planned for Ahmedabad, Hyderabad, Lucknow, Jaipur and Indore. Producer Mansi Maroo says, `Madhuri Dixit has a crazy fan following so security is a major concern. We decided not to go to other cities, except Delhi keeping the budget in mind.`

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