Facebook ‘Reactions’ failed to engage users: Study

New York, May 10 : The additional “Reaction” buttons that social media giant Facebook introduced next to the “Like” button this year have failed to charm users, a study has found.

The study by social media analytics and benchmarking tool for professionals Quintly found that “Reaction” emoticons are underused till date.

Quintly filtered 130,000 posts and found that users rarely take the time to give their opinion about a post and prefer to simply “Like” it and scroll on, techtimes.com reported on Tuesday.


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