Amidst the Facebook-Cambridge Analytica row, Facebook COO Sheryl Sandberg said in an interview that users, who wish to completely opt out of their data being used to target them for advertising, must have to pay to use the service if the option were to be made available.
In an interview with Today, COO Sheryl Sandberg acknowledged that the company mishandled the breach that allowed Cambridge Analytica to harvest information of almost 87 million Face users. This data firm worked closely with Donald Trump’s 2016 presidential campaign.
Sandberg was also asked if Facebook could have an opt-out button. She replied, “We have different forms of opt-out. We don’t have an opt-out at the highest level. That would be a paid product.”
Facebook also expects to uncover additional violations of users’ personal data, the company’s executive said as the social media network faces severe backlash over its user data scandal. Sandberg said the company is doing audits, but warned it could find more data breaches. “I am not going to sit here and say that we’re not going to find more because we are, Sandberg said.
Sandberg stressed that the social media giant “cared about privacy all along.” “But I think we got the balance wrong,” she said. “I think we were very idealistic and not rigorous enough and then there’s the possible misuse. What we are focused on is making sure those possible use cases get shut down.” Last month, a whistleblower who previously worked for Cambridge Analytica came forward to claim that the British-based firm had used a third-party app to obtain private information from more than 50 million Facebook profiles without the users’ knowledge.
She admitted that Facebook “should have” notified users of the breach. Sandberg’s remarks come days before Facebook founder and CEO Mark Zuckerberg is scheduled to testify before Congress next week amidst the fallout from the data scandal.