Finalises media plan for B2V2 commencing from Nov 25


Jammu: Principal Secretary, Information Department, Rohit Kansal, today chaired a meeting to finalize the Media Plan regarding the forthcoming ‘Back to Village-2’ (B2V2) programme.

The meeting was attended by Director Information and Public Relations Dr. Syed Sehrish Asgar, Joint Director Information, Jammu, Naresh Kumar, all Deputy Directors, Information Officers and other concerned officials of the department.

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The Principal Secretary, while reviewing the media plan, said that the flagship programme is an important project of the government as it represents the institutionalization of ‘Back to Village’ (B2V) programme.

While reviewing the performance of department, Rohit Kansal complimented the department for the achievements made during the first phase of B2V. He termed the department as a vital entity of the government which acts as an interface between government and the people.

The Principal Secretary said that B2V2 is more intense than the earlier phase as it is mainly aimed at empowering Panchayats, follow up of B2V1, 100 percent coverage of beneficiary oriented schemes and doubling income of rural people by giving more impetus to rural economy.

Regarding the media plan, Kansal directed the concerned authorities to set up a control room for analyzing the information received from the ground besides deploying a dedicated team of officers for timely dissemination of information regarding B2V2.

He impressed upon the concerned officials to focus on generating success stories of B2V1, human interest stories, stories regarding infrastructural development and successful implementation of centrally sponsored beneficiary schemes while covering the events of the second phase of B2V.

Principal Secretary further directed for optimal use of social media in order to multiply the reach of B2V2 across the length and breadth of the country. In this regard, he asked for engaging a dedicated Social Media team.

Director Information apprised the meeting of the media plan for the flagship B2V2 programme through a presentation. She informed that the department is publicizing the B2V2 on regular basis by telecasting the messages of Lieutenant Governor on all popular TV and radio channels, apart from carrying advertisements and press releases in all the media outlets of J&K.

She further apprised that special panel discussions and interviews with senior government officials will be held before and during the B2V2 programme. Besides, videos and radio jingles are regularly being broadcast on all the leading TV and radio channels for wider publicity of the programme, she added.

Regarding the district wise media plan, Dr. Sehrish informed that all the District Information Officers have been asked to gather information regarding the B2V2 programme in their respective districts and transmit the same to the concerned officials in a time bound manner. She further informed DIOs have been asked to organize cultural programmes, debates and other social activities regarding ‘Back to Village’ so as to make public aware about this programme.