BSNL users will be able to derive additional benefits from their incumbent land-line connection as the company is all set to roll out a gala of a service this Diwali, wherein fixed line connection would be synced with the subscribers’ mobile.
The convergence platform will allow customers to obtain value added discounts in their mobile services, viz-a-viz making free night calls and numerous other cashbacks, said BSNL Chairman and MD Anupam Shrivastava. As per Shrivastava, the mobile and landline accounts will be linked making users felicitated to the discounted offers and services this Diwali. The sync according to Shrivastava is so intriguing that the users will be able to receive landline calls on their mobile phones with free calling for mobile phones.
The step has been taken by BSNL to increase the dying popularity of landlines in the country. With advent of high-tech mobile phones, people are rarely applying for landline connections. BSNL is thus in a strive to retain their dying landline audience, for which the company has invested around 400 crores.
Despite massive discounts and offers, company’s landline subscriber rate seems stagnant. The company had slipped to sixth position in terms of overall user base in April this year. With the convergent platform technology, BSNL hopes to attain subscribers and arrest the decline in landline connections. As far as mobile subscribers are concerned, BSNL has rare competition. BSNL ranked among top five mobile players in July and August 2015 in terms of net addition of monthly subscribers. Also, Mobile number portability has turned out to be a gainer for the company with users shifting base to BSNL in search of better services.
Recently, BSNL’s free incoming call service on roaming has also garnered the company with required steep high in the user graph. “Free roaming scheme has become one of the major growth drivers for uptake in mobile subscriber number,” asserted Shrivastava.
The company is also in a lookout for an agreement with Hitachi to allow their users to pay their landline bills via Hitachi ATM Business Unit that will be installed at BSNL premises. As, users have to wait in long queues to pay their landline bills in a limited time window of 10 am to 2 pm, this intervention by BSNL will offer customers with flexible time frame and easy bill depositing facility. The ATM by Hitachi will also accept cash and will be launched initially in small cities aroung march next year.