21st century youth decided to vote for Prime Minister Narendra Modi as India’s next prime minister. But what encouraged them or who played a great role in setting their mind for Modi as a Prime Minister for the second term.
Well we can say that TikTok a popular Chinese short video-sharing app has played a great role in creating a Modi Wave among the youth.
Young generation made all the possible efforts to circulate each and every moment of PM Modi by using TikTok, Instagram, Facebook or Twitter all over the world.
TikTok, which claims to have over 120 million monthly active users in India, played a crucial part in circulating dialogues, speeches and candid reactions from Modi on smartphones across the length and breadth of the country.
“One day, my Instagram was flooded with TikTok videos showing Congress President Rahul Gandhi and Modi sharing hugs and winks during a Parliament session with ‘Aankh maare, ladka aankh maare’ song playing in the background. It will always be one of my favourites this election season,” Riya Kalwani, content writer from Mumbai said.
The app-struck young voters used the platform beneficially to make memes, jokes, hashtags and to make the famous “Mitro” and “Iss baar fir Modi sarkar” videos goes viral.
After Modi prefixed the word “Chowkidar” before his name on Twitter, TikTokers went berserk.
Not just individuals but families recorded themselves imitating Modi’s “Aap aashvast rahiye, aapka ye chowkidar, poori tarah chowkanna hai” dialogue along with videos on the “Mein bhi chowkidar hu” songs.
“So many people did TikTok videos on ‘Zyada se zyada ye mera kya kar lenge? Aree hum toh fakeer aadmi hai, jhola leke chal padenge’ dialogue. It was everywhere. There was also this one where people have dubbed Modi discussing popular daily soap ‘Ye rishta kya kehlata hai.’ Just hilarious,” said Deepika Tiwari, a media student.
In addition to Hindi, several TikTok videos were shared in other regional languages including Bhojpuri, Rajasthani, Gujarati and Bengali.
In an interview with Bollywood star Akshay Kumar, Modi said that he enjoys memes on the Internet.