Idea Cellular launches 4G services in Jammu; expand to 20 towns by June

NEW DELHI: Telecom operator Idea Cellular has commenced its world class 4G services in Jammu & Kashmir circle today.

The company flagged off services from Jammu today, and will rapidly expand 4G network to cover 10 towns by month end.

The company will cover 20 towns including the major cities of Jammu, Udhampur, Rajauri, Punch, Reasi, Kathua and Samba by June ‘17.

Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of J&K Circle. As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 8.9 lakh customers in J&K circle.

According to Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said, “Idea has consistently invested in expansion of the network to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, which now covers over 50% of India’s population.”

Idea’s mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.

Sudhir Pradhan, Chief Operating Officer- Punjab, HP and J&K, Idea Cellular said, “We are happy to launch our world class, high speed 4G services for Idea customers in Jammu catering to their ever-growing infotainment needs. Idea 4G services will be further expanded to cover 20 key towns by June end.”

Further adding Sudhir Pradhan said, “Idea has forayed into Digital services through the launch of Digital Idea- 3 entertainment apps for games, music and movies. Going forward too, Idea will continue to expand its digital offerings into digital communication, digital payments, cloud & storage, digital information and many more. ‘Digital Idea’ is to empower over 1.3 billion Indians to ‘Get more out of life.”

Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in J&K. Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in J&K. Free 4G SIM upgrade, 1 hr of 4G Data free for 30 days, 1GB Unlimited Recharge are a few of the offerings.