Kuala Lumpur: It was high on star power, Bollywood business and interactive sessions with global fans. The 16th edition of International Indian Film Academy (IIFA) Weekend and Awards, which concluded on Sunday after three days of entertainment and fun, saw a galaxy of stars regaling their umpteen fans in the Malaysian capital.
With names like Hrithik Roshan, Anil Kapoor, Ranveer Singh and Priyanka Chopra in attendance, the gala attracted many star-struck admirers from across the globe.
“It just gets better each year. It’s a vast project with budget between $10 million and $25 million,” Viraf Sarkari, director, Wizcraft International Entertainment Pvt Ltd, which promotes IIFA Weekend and Awards globally each year, told IANS.
Established in 2000, the gala was held at Genting Highlands Resort, Malaysia, in 2002.
The edition was hailed by many Bollywood fans, who consider the three-day gala to be perfect platform to meet their idols.
“Indian cinema is getting popular day by day. The fans hardly get a chance to meet the stars and the stars also find it difficult to connect with their global fans like this. IIFA is the perfect platform to bring them close to each other,” he said.