International Centre (ICccR & HRM) at Jammu University to initiate collaboration with World Trade Center


The International Centre for Cross Cultural Research and Human Resource Management (ICccR & HRM), University of Jammu is initiating collaboration with World Trade Center, Noida in seeking research, training and entrepreneurial initiatives in Northern India, with special reference to the State of Jammu and Kashmir.

This was stated by Ms. Khair Ull Nissa, Director, World Trade Center, Noida in an interactive session with the MBA (International Business) students here today. During her extended session with International Business students, Ms. Nissa talked about World Trade Center as a hub for services and world class infrastructure that acts as an ecosystem for different entities. Recognizing the significance of cross cultural issues and concerns of doing business across the globe, she emphasized upon the need for convergence of business to business (B2B) processes with people to people (P2P) connects. She shared about the presence of WTC across world with 330 centers and having presence in 100 countries, which contribute to one-third of world trade and signifies the epitome of trade excellence that the institution possesses. She referred to WTC as a catalyst that builds communities and drives infrastructural growth with special reference to Gujarat, that has 1600 km maritime coastline acting as a strategic corridor for bringing in the shipping and maritime industry as an opportunity for growth.

She acquainted the students with the broad overview of WTC and its outreach that provides global access to local networks which are looking at opportunities in global business with special emphasis on market research, market intelligence and competitive mapping, providing access to local contacts and local needs in international destinations, thereby developing a channel to disseminate information, providing linkages for business partnerships to ensure business success.

Ms. Nissa also shared the Project ‘’ in the State of Kerela as a Case, to suggest the possibilities of such like entrepreneurial initiatives in the State of Jammu and Kashmir. She deliberated upon the importance of Asia with special reference to India which is the 3rd largest pool of scientific and technical manpower and 3rd largest consumer market. Quoting the need to penetrate into the huge domestic market of India, she said that there is a need to tap the growth potential by building sustainable models like reviving trade through Silk Route.

On the occasion she discussed the importance of global trade accelerators that comprise of 3 M’s (Money, Markets and Mentors) exemplifying it with the holistic and sustainable business models of Banaras textiles which has tapped the WTC network of Noida-Milan-Florence-Paris, wherein the textile workers from India have been trained in Milan to work in business houses in Florence.

Khair Ull Nissa congratulated and appreciated the proactivity of International Centre for Cross Cultural Research and Human Resource Management, University of Jammu for positioning them as a potential teaching and research centre. Ms Nissa also offered the students the access to WTC trade library wherein students can submit their original research manuscripts. She laid emphasis on the generation of reciprocity in terms of knowledge sharing between WTC sand University of Jammu.

Earlier, Prof. Neelu Rohmetra, Director ICccR & HRM, University of Jammu expressed her gratitude towards WTC and Ms. Khair Ull Nissa for sharing with the students the kind of opportunities that lie ahead of them. She expressed that sharing a common vision with the ICccR & HRM at Jammu University, WTC Noida will work in close association to promote various initiatives in northern India that comprise of human capital development, which in turn will give access to global enterprise, resources and mentors, and establish incubators and accelerators with government and private interventions. Prof. Rohmetra also assured establishment of strategic tie-ups for student exchanges globally, the process for which shall begin through formally seeking ‘Memorandum of Cooperation’ between World Trade Center and Jammu University.

This interactive session was also attended by the faculty members at ICccR &HRM.

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