Don’t take your skin for granted, says actress Katrina Kaif, who believes in the use of sunscreen, right intake of water and ensures that her makeup is removed well. The brand ambassador of the skincare range of L’Oreal Paris also says that women must take care of their body and skin according to their age.
“We shouldn’t take our skin for granted, especially since we are often exposed to dirt, heat and pollution daily. We should never underestimate the need for a sunscreen to protect your skin from strong UV rays,” the 31-year-old told to media in an email interview.
“Through the day I drink lots of fluids, especially water to have my face feel fresh and hydrated. I always remove my makeup once I’m home for the day/night and use a moisturiser to not let my skin dry, even when I’m at home,” she added.
L’Oreal Paris’s Skin Perfect range is backed by 10 years of research at the global and Indian L’Oreal Research and Innovation Labs. The new range from the brand addresses the skincare needs specific to that age.
Talking about the need for a range that suits different age groups, she said: “Every decade in a woman’s life comes with a changing set of priorities. It also comes with a changing set of skincare needs. L’Oreal Paris is addressing these needs of every Indian woman who might be prone to skin problems at some point in her life.”
Katrina agrees that while women are asked to take care of their skin with home remedies and traditional beauty products in addition to maintaining healthy food habits, from a young age, she stresses on the need to use special products later in life.
“As we grow older, the demands of a hectic lifestyle take a toll on your body and your skin. This is why, it is essential to use products that replenish the vitality of your skin. Through its Skin Perfect range, L’Oreal Paris has personalised skincare for every age group, making it easy for Indian consumers to improve their skin tone leaving it with a healthy glow,” she added.
The Skin Perfect collection comprises three ranges to address skincare issues at every age — 20+, 30+ and 40+.
For the brand, Katrina has shot for a television commercial with Lisa Ray, who has been signed by L’Oreal Paris to endorse the new range. Katrina says Lisa is an absolute professional and full of life.