For the personal care brand, Masaba has co-created a signature collection which is scheduled for unveiling Oct 10.
She has rendered a glamorous and uber chic touch to the new collection while retaining her bold signature style motifs. The collection is young, sensual and exquisitely feminine.
“It’s not very often that I find inspiration in jewels and gemstones, and it’s not a very integral part of my design aesthetic, but this is a unique collaboration and this is the first time I will be using embellishments in my work,” Gupta said in a statement.
Masaba will be joining the list of designers like Suneet Verma, Wendell Rodricks, Pankaj & Nidhi, Rahul Mishra and Ranna Gill, who had collaborated with Fiama Di Wills in the past.
Sandeep Kaul, chief executive, personal care products business, ITC Limited, said: “We believe that Masaba and her design style is an embodiment of Fiama Di Wills’ brand philosophy of timeless youthfulness.”
Fashion Design Council of India president Sunil Sethi feels every season Fiama Di Wills brings forth a showcase that is “an impeccable blend of beauty and fashion”.
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