Mumbai, May 29:Cricket legend Sachin Tendulkar on Saturday launched his premium menswear and and accessories brand, and film star Riteish Deshmukh walked the ramp for it.
Sachin explained what fashion means to him, “Fashion is not for others to look and appreciate and not feel comfortable yourself. I think fashion is all about what you feel from within, whether you are satisfied with what you have on your body or not. To me, good clothing is an extension to your body. Clothing should fit you like a glove. As long as I am comfortable in that, then it really doesn’t matter.”
Sachin has launched True Blue in association with Arvind Fashion Brands. They also announced the launch of a store in Mumbai and plan to open 25-30 stores and aim to get a turnover of Rs.200 crores in the next five years.