Mehbooba asks tourism stakeholders to join heads, help in clearing negative perceptions

Suggests inclusion of conference, golf, pilgrim tourism to broaden industry portfolio

SRINAGAR, MAY 29: Chief Minister, Mehbooba Mufti today appealed all stakeholders of tourism industry in the State to join their heads and help in clearing the negative perception about Jammu & Kashmir in some sections of the National media to re invigorating the industry back.

Chairing the 2nd meeting of Tourism Advisory Board (TAB) here today, the Chief Minister said the need of the hour is that the tourists wishing to visit the State be told about the State in real and accurate terms who unfortunately have fallen prey to a viciously negative campaign launched about the State. She said she has maintained that tourism is the best way to promote people to people dialogue and tourists back home are the biggest brand ambassadors of the trade and the State.

The meeting was attended by Minister of State for Tourism, Priya Sethi; former Union Tourism Secretary, Parvez Dewan; Principal Secretary to Governor and former Chairman-cum-MD, ITDC, Umang Narula; Secretary Tourism, Farooq Ahmad Shah; Vice Chairman, J&K Tourism Development Corporation, Rafi Ahmad Mir and Mohammad Salim Beigh, Member, National Monuments Authority of India.

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