SRINAGAR: According to a communiqué from Legal Metrology Department, it has been observed that multinational companies are using print and electronic media to promote their business by luring the gullible consumers by issuing misleading advertisements. The department of Legal Metrology which is also implementing the provisions of J & k Consumer Protection Act,1987 has earlier booked one Herbal company for such Act. Now Assistant Controller, Mohammad Muzaffar wani has booked a renowned Mobile Company namely Spice Mobile India Pvt. Ltd for telecasting an advertisement on the Star Gold Channel showing the dimensions of the screen of Mobile set in non-metric unit of Inches instead of metric units of centimetres thereby violating provisions of Legal Metrology Act.
Under the Act every advertisement should be in metric units. The notice was served to the Company and the Company confessed the lapse and pleaded for composition of the challan case. A penal sum of Rs 25000/- was slapped on the company. The Department of Legal Metrology has also issued Legal notices to several herbal companies for carrying misleading advertisements of creams, face- washes, and energy-capsules through local dailies of the valley. The Herbal Companies claiming immediate cure for black-spots of skin, instant energy by capsules etc. The consumers are informed to be vigilant and be not fleeced by misleading advertisements.