Mumbai: MTV channel in association with Indian cosmetic brand Blue Heaven has launched a new range of cosmetics for youngsters.
Entering into this category for the first time, MTV Muah consists of trendy, bright and funky products like eyeliners, mascaras, kajal pencils, foundations and a variety of lip colours. There are three different kits developed to create a new look – Dazzle, Punk and Pop.
“India is a burgeoning market for beauty and cosmetic products. With the launch of MTV Muah, we attempt to explore yet another category which is in a high emotional involvement zone. As new trends in cosmetics make waves each season, the youth like to experiment and have fun. MTV MUAH helps them do just that,” Saugato Bhowmik, Head – Consumer Products, Viacom18, said in a statement.