Mukesh Ambani just found the most Killer feature that would make JioPhone a ‘must buy’ for all

Billionaire Mukesh Ambani may have actually found a way to bridge the product gap between his ultra-affordable 4G VoLTE feature phone and a smartphone.

Ambani is reportedly in talks with the engineers of WhatsApp for a light-mode version of the popular messaging app for JioPhone, which will make its debut in September.

JP Morgan, however, is also concerned about JioPhone’s pricing, pointing out that the phone may not withstand consumer expectations and wouldn’t halt potential featurephone users’ plans to own a smartphone during a three-year lock-in period.

“Some of the (JioPhone) challenges relate to feasibility, while others relate to the product being attractive and attractively-priced enough to induce habit-changing consumption,” the brokerage said.

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