Oh no! You will now see more non-skippable ads on YouTube

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YouTube has announced that it is expanding its monetization method of unskippable ads to more creators on its platform. This basically means you will not be seeing the ‘skip ad’ button more often.

YouTube announced that creators who can already monetize content on YouTube will be soon able to turn on non-skippable ads for all of their videos, The Verge reported. The change is rolling out to eligible creators starting next week. YouTube is also adding a new tool to allow creators bulk add or remove non-skippable ads and track audience engagement after making the change.

Also, YouTube may soon introduce its very own “Explore Tab”– another example of a giant tech platform putting AI to use, tailoring what we see based on our past clicks.

YouTube is at it again, experimenting with a new feature on a small group of its users. The last time it experimented in this manner, it prompted a backlash from the Creator community due to a “lack of communication,” an issue which has since been addressed in a blog post from CEO Susan Wojcicki. So this time around the company has gone about it with a slightly different approach, communicating its plans for a new ‘Explore Tab’ through various social media channels.

The new ‘Explore Tab’ rolled out to 1% of iPhone users on Monday, replacing the ‘Trending section’. As with the tab in Instagram, this space hopes to introduce users to new channels, topics or creators based on what they’ve previously watched. This may sound like the ‘Home’ tab, however that’s where previously viewed material is shown, rather than personalized recommendations.

The feature is explained on Creator Insider, an informal channel started by YouTube employees. Wojcicki notes that this is where the team can post weekly updates and respond to concerns, while it also “provides a more behind-the-scenes look at some of (its) product launches.” It has yet to be seen whether this will ever roll out globally; for now it remains an experiment.


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