“Dressing is an art, but sexy dressing is a super power!” – Nida Sajida.
The Brand is called ” W.T.F-ashion by Osmanida” and here ‘Osmanida’ stands for Osman Watali and Nida Sajida, the heart and soul W.T.F-ashion (What The Fashion). He is dapper and she is chic and it was their never ending love for fashion alongwith their desire to do something ‘out of the box’ that they came up with the idea of launching the first high street fashion brand of Jammu and Kashmir.
Street Fashion is everywhere and followed by the “fashion conscious” people of the society. Be it the classic blue jeans and white shirt with a twist or street fashion meets high fashion, W.T.F-ashion’s aim is to explore the fashionable side of Jammu and get it on the Fashion Radar.
A very amazing fact about this designer couple is that they have never pursued any formal fashion studies, they both are Lawyers by education but they chose fashion as their career because of their love for it. Their designs speak of their love for clothes and fashion.
W.T.F-ashion was launched in December 2012 and in only three years it has become popular among the fashion enthusiasts of the city. Every girl of the city who has this crave to be called a fashionista likes to dress herself in W.T.F-ashion dresses. Though the dresses available in store are little expensive but they are worth every penny.
W.T.F is very well serving its purpose to make all the ladies of the state look stylish, confident, Chic and classy. They have brought the entire global fashion trend under one roof.
The specialty of this designer couple is that they do not treat their customers as customer but they consider them as their guests. Apart from just selling their products, they try to please and satisfy their clients, prospective or converted which makes the shoppers come back to them every time. And that is the mantra of their huge success in such a short period of time.
Osman and Sajida not only design all the clothes by themselves but also there is a small manufacturing unit inside the store where all the clothes, you see in the store, get manufactured which makes them a little less expensive and high quality products.
The designer duo is working really hard to bring international trends to the city of temples, Jammu, and allow youth to have easy access to the latest fashion trends at affordable prices and for all body types.
By Akanksha Gupta