Radio Mirchi has adopted a fresh approach towards the new stations which were launched by the actors on Friday, keeping in mind the prevalence of Punjabi music.
The station would be broadcasting at a different frequency (104.8 FM), but listeners can expect the same cutting edge shows and useful information that it is known for.
“Mirchi 104.8 FM is a compilation of what our listeners told us they want from a radio station; focus on playing more Punjabi music and being actively involved with their lifestyle,” Prashant Panday, CEO and executive director, Entertainment Network India Limited, said in a statement.
The launch of these stations came on the heels of the Royal Stag Mirchi Music Awards here that saw some of the stars of Punjabi music shaking a leg and competing for the awards trophy in 12 film and non-film categories.
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