Reliance Jio disrupts market : JioPhone, unlimited calls and 4G data at Rs 153 a month

Mumbai, July 22 : IN A move that analysts say would disrupt the Indian telecom market significantly, Reliance Industries Ltd’s telecom arm Reliance Jio on Friday announced the launch of Jiophone — a feature phone that will “effectively cost zero”, bundled with life-long free voice calls and 4G data streaming.

Customers will be able to get the device for a one-time refundable security deposit of Rs 1,500, said Mukesh Ambani, chairman of RIL, while announcing the new offer at the company’s 40th annual shareholder meeting. But analysts said the bigger draw could be the monthly tariff of Rs 153, or about Rs 5 a day, to access free voice calls and unlimited data.

But Ambani chose to dub JioPhone as “India ka Smartphone” because it comes with features such as 4G data, a TV cable link and apps that are usually unheard of in feature phones. He said that the phone has been created by Indian engineers and would be fully made in India by the end of the year.

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