Reliance Jio Infocomm Ltd’s latest tariff revision is the unkindest cut of all. The company is offering an unlimited voice plan to its feature phone users, with 1GB of data thrown in, at just Rs49 for a 28-day billing cycle. It had earlier unveiled a similar plan for smartphone users, with 2GB of data usage, at Rs98.
Less than a week ago, Idea Cellular Ltd had suggested on a conference call with analysts that it will ring-fence customers who mainly use voice services and are light data users. But with the new entrant now targeting this very segment with extremely low tariffs, another bastion is set to fall for the incumbents.
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