The TVC is titled #SabseBadaMoh”. This TVC builds on the successful films – ‘World Cup wali feeling’, ‘Har Koi Dekhega’ and ‘Matrabhasha’ and is part of the #ChampionsKaWorldCup campaign launched by Star Sports for the ICC Champions Trophy 2017.
A Star India spokesperson said, “ICC Champions Trophy is the biggest cricket tournament of the year and, with an India-Pakistan match, every cricket fan will tune-in no matter which side they cheer for. The passion, pride and enthusiasm that an India-Pakistan match draws from fans is unmatched around the world. ‘#SabseBadaMoh’ underlines this sentiment and carries the #ChampionsKaWorldCup campaign forward.”
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