SHTM, JU celebrated Jashn-E-Riyasat

JAMMU October 05: School of Hospitality and Tourism Management, University of Jammu today commenced three day long celebrations of “Jashn-e-Riyasat, 2016 – Celebrating the colours of J&K”.


Prof. Keshav Sharma, Registrar, University of Jammu and Dean, Faculty of Business Studies was the Chief Guest and Dr. Naseem Jawed Choudhary, Joint Director, Hospitality and Protocol, Jammu was the Guest of Honor for the inaugural ceremony.  The event was attended by the culinary experts from various other institutions, students of participating institutions and the students of School of Hospitality & Tourism Management.

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Prof. Keshav Sharma, in his address appreciated the efforts of School of Hospitality and Tourism Management, University of Jammu for making this event an annual feature of the School. He praised the constant endeavors of the school for creating awareness among the youth about the rich heritage and culture of the state. He further emphasized that students should make the best use of such opportunities to enhance their creativity and professional skills.

Dr. Naseem Jawed Choudhary, while addressing the audience emphasized that culture and heritage are the true identity of any place and preserving the same would benefit the generations to come. He further talked about the crucial role of tourism development to protect the heritage of the state. He also laid stress on the fusion of industry and academia for identifying solutions to various issues and challenges in the tourism sector.


Earlier Professor Parikshat Singh Manhas, Director, SHTM in his welcome address said that the event has been conceptualized to promote, preserve and popularize Jammu and Kashmir’s rich heritage. The state of J&K is enriched with three distinct cultures which if preserved can turn as one of the unique selling feature of the region.  He further emphasized on the role and responsible behavior of the various stakeholders to protect our culture and heritage for the wider interest of the society.

Dr. Anil Gupta was the Deputy Coordinator and Dr. Suvidha Khanna was the Organising Secretary of the event.

Lastly, Prof. Deepak Raj Gupta, the Event Advisor in his concluding remarks stressed on the conservation of heritage and culture for sustainable tourism development in the state.

Later, during the day various competitions were held which  included “Expressions” – A Painting Competition, “Your Travel Selfie” – A Selfie competition and “Game of Plates” – A Fireless Cooking Competition.  Mr. Vijay Handa from AVM Travel Pvt. Ltd, Mr. Arun Kerni from Athithi Devo and Mr. Amarjeet Singh from Doordarshan were the adjudicators for the painting competition. Dr. Sanjay Sharma from University of Jammu and Mr. Sandeep Katoch were the jury for the selfie competition while Chef Jaswinder Singh from, UIHMT, Panjab University Chandigarh; Chef Varinder Rana from GNA University, Phagwara and Chef Naman Arora from Ambedkar Institute of Hotel Management, Chandigarh were the judges for the fireless cooking competition respectively.

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