“Citizen Journalism” or Participatory Journalism is an evolving form of journalism through user generated content as well as news, views and ideas expressed through an internal team of evolved journalists who believe in a responsible media. When any common man in his capacity as a citizen of a nation takes up the initiative to report things or express his views about happenings around him then the occurrence is popularly termed as citizen journalism or participatory journalism.
Citizen Journalists are not bound by the conventional term of a journalist. Citizen journalists take up an initiative to express ideas irrespective of their educational or professional background. In a way this emerging form of journalism is promising a scenario of breaking free from media bias as well as taking local news on a global platform.
U4U Voice is a platform that aims to bring together diverse voices in the state of Jammu and Kashmir in particular, and the entire country in general to ensure good governance, better administration, accountability, and to ensure that the voice of the people is heard more effectively. This portal gives a chance to people to raise their voices against incompetence, injustice, maladministration but also to bring good things to the fore that are happening in the society.