Xiaomi best-selling smartphone under Rs 10000 category in India

New Delhi, July 27: Xiaomi toppled Samsung in the best-seller slot for smartphone models in the under Rs 10,000 segment in the second quarter of 2017, market research firm Counterpoint Research said on Thursday.

According to Counterpoint, the 4G handsets base in India crossed 150 million units in the second quarter, only behind China and the US and is estimated to surpass the US in one year.

LTE-capable smartphones contributed to 96 per cent of smartphone shipments with Xiaomi, Vivo, Oppo and Gionee being the fastest-growing brands in the country.

The stronghold of the feature-phone segment is estimated to further strengthen with the announcement of LTE-based “Jio Phone” by Reliance, which will slow down the conversion rate from feature-phones to smartphones.

In terms of performance, smartphone shipments grew by a modest four per cent Year-on-Year (YoY) with the top five brands contributing to almost 70 per cent of the total smartphone market, leaving local brands behind in the third successive quarter.

“Local brands did relatively well during the quarter after three quarters of lull but still have a significant task cut out to reclaim the market share back from rivals,” noted Karn Chauhan, Research Analyst, Counterpoint Research.

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